As a business owner, you likely know that SEO is important for getting your website seen by potential customers. But what about your blog? Are you doing everything you can to make sure your blog posts are optimized for search engines?
Here are some tips to help you write engaging and effective blog posts that will help you rank higher in search results:
Do Your Keyword Research
If you want your website to rank in the search engines, you need to do keyword research. This will help you figure out what keywords people are searching for when they are looking for websites like yours. There are a number of different ways to do keyword research, but one of the easiest is to use Google AdWords Keyword Planner.
Once you have your list of keywords, you need to start creating content that includes those keywords. Make sure that you include the keywords in the title, in the body of the text, and in the keywords section of your website, but make sure not to overuse the keyword. You should also try to use them in the anchor text of any links that you include on your site. By doing all of this, you will help your website rank higher in the search engines and improve your web traffic.
SEO And Content Go Hand In Hand
There’s no question that SEO is important to help people find your content. After all, if your content isn’t being seen by anyone, it might as well not exist. That’s where SEO comes in handy – by ensuring your content appears as high up in the search engine results pages (SERPs) as possible, you’re far more likely to get clicks and traffic.
Once people have found your website via SEO, it’s your content that will determine how long they stay for. If your content is well-written, informative and engaging, people are likely to stick around for a while; but if it’s dull, poorly written and full of errors, they’ll soon click away again. Not only does this mean you lose a potential reader or customer, but it also signals to Google that your site isn’t worth ranking highly. After all, why would Google want to send its users to a site that doesn’t keep them engaged?
It’s not just traffic that SEO and content can help with – they can also work together to boost your website’s rankings. Google takes various factors into account when it decides where to rank websites, and one of those is the time people spend on a site (known as ‘dwell time’). If people click through to your website from the SERPs and then quickly click back again, it tells Google that your site wasn’t relevant to their search or that they didn’t find what they were looking for. On the other hand, if they stay on your site for a while, it signals to Google that your site must be pretty good! Therefore,
Write Compelling Titles And Descriptions
Be sure to write compelling titles and descriptions, this is what will show up in the search results. So make sure it’s interesting and makes people want to click through to your blog post.
Focus on making your content easy to read. No one likes feeling like they’re wading through a wall of text. Breaking up your content into smaller paragraphs (3-4 sentences each) with subheadings is an easy way to make your posts more user-friendly. Readers will be able to scan the subheadings and quickly get an idea of what the post is about, and then decide whether or not they want to read it in its entirety.
Optimize Your Images
Images can also help with your SEO efforts if implemented correctly. Images can be an important part of any website or blog, but they can also be a major source of slow loading times. Make sure to optimize your images by including keywords in the file name and using the alt text attribute. Make sure your images are optimized in size and that your site uses lazyload technology to increase the page load time. Large image files can take a long time to load, especially on mobile devices with slower data connections which can have a negative effect on your search engine rankings.
Promote Your Blog Post
Once you’ve published your blog post, don’t forget to promote it. Share it on social media, email it to your list, and post it in forums and on other websites. Facebook, Twitter, Google+ etc., include links to it in your email signature, and if appropriate, reach out to other bloggers in your niche and let them know about your post. The more eyes that see your content, the better!
The more places you share it, the more traffic you’ll drive to your blog post. By following these tips, you can help make sure your blog posts are optimized for search engines. This will help you rank higher in the search results and drive more traffic to your website.
If you follow these tips, you should see an increase in your blog traffic. Remember, quality content is key. So, make sure to take the time to write engaging and informative blog posts that will help you rank higher in search results. Don’t have time to write blogs? No problem! Contact us today and learn how we can handle all of your SEO needs.