20 Proven Methods To Improve Your Website Traffic in 2022 and Beyond

Written by

Tyler Besse

Published on


1. Advertise on Digital Platforms

Advertising on digital platforms is another way to get your website in front of more people.

The best platform for you depends on the type of traffic that you are trying to attract. For example, if most of your potential customers use Facebook, it would make sense to advertise there instead of Google Adwords because a larger percentage of them will see your ads and click through.

Other options include platforms like Instagram, TikTok, Reddit, and much more.

You can also use programmatic advertising, which is a more automated way to place ads. This option allows you to target people who are likely to be interested in your product or service.

Programmatic advertising includes options such as retargeting, which means that you can show ads to people who have already visited your website. You can also target people based on their interests, demographics, and even where they are located. This ensures that the right people see your ads and go to your website.

Overall, advertising on digital platforms is an effective way to reach more potential customers and increase traffic to your website.

2. Get Listed in Online Directories

Listing your website in online directories is another fairly easy way to increase traffic.

There are many different directories to choose from, and the best ones for you will depend on your niche and target audience.

Some popular options include Google My Business, Yelp, and Bing Places for Business, and many others.

You can also list your website in industry-specific directories or local directories.

The important thing is to make sure that the directory is reputable and has a good search engine ranking. This will help ensure that potential customers can find your website easily.

In addition, be sure to update your listing regularly with accurate information so that people know where to find you and how to contact you.

Listing your website in online directories is a great way to reach more potential customers and increase traffic to your website.

3. Implement Search Engine Optimization

Search engine optimization (SEO) is another way to improve traffic to your website.

SEO is the process of optimizing your website and content so that it appears higher in search engine results pages (SERPs).

This can be a complex process, but there are many resources available to help you get started.

There are also many SEO services that can help you optimize your website for better rankings.

The most important thing is to focus on providing valuable content that will interest potential customers. You also need to make sure that your website is easy to navigate and has good design principles.

If you can do all of these things, then you will be well on your way to improving your SEO ranking.

4. Make Sure Your Site is Fast

Making sure that your website is fast can help improve traffic and help users stay longer.

A slow-loading site can frustrate visitors and cause them to leave without checking out the rest of your content.

Many factors affect how quickly a page loads, but having clean code and few graphics or images are two ways to speed things up.

Your website’s page speed can have a direct impact on your search engine rankings.

Another option is to use a caching plugin like WP Rocket, which helps you cache HTML pages for faster delivery. If you aren’t using this type of plugin yet, then it might be worth looking into because it will save users time by not requiring them to download data from other sources before they arrive at your webpage.

Implementing these types of changes will make sure that potential customers see your best content first-hand instead of leaving because of a slow website.

Use website speed testing tools like GTmetrix and Google’s PageSpeed Insights to identify the baseline speed of your website as well as gain insights on where to improve.

5. Make Sure Your Site is Responsive

Making sure that your website is responsive is another way to ensure that users have a positive experience when visiting your site.

Responsive design means that the layout of your website changes automatically depending on the screen size of the device being used. This ensures that no matter what device someone is using, they will see your site in an optimized format.

The best way to test this is by viewing your website on different devices and making sure everything looks good. You can also use Google’s Mobile-Friendly Test tool to check how mobile-friendly your website is.

If you find that there are areas where your site could be improved, then make the necessary changes so that all visitors have a great experience when browsing through your content.

6. Pay Attention to On-Page SEO Best Practices

On-page SEO means that you want to make sure the content of your website is optimized for search engines.

This includes ensuring that keywords are included in titles and headings, as well as making sure there aren’t any duplicate or irrelevant pages on your website.

It also helps to ensure that users can easily navigate from one page to another using links within each page’s content.

In addition, having a blog with fresh content posted regularly will help improve rankings because it shows visitors and Google bots alike that your site is active and relevant.

You will also be able to include more organic traffic since people who use search engines often look specifically for blogs when looking for topics they’re interested in learning about. Doing all of these things will help you rank higher in SERPs, resulting in more website traffic.

7. Spend Time Working on Technical SEO Best Practices

Technical SEO is the practice of optimizing your website’s infrastructure in order to improve rankings and overall performance.

This includes making sure that your website is coded properly, uses canonical URLs, and doesn’t have any crawl errors.

It also helps to set up 301 redirects for pages that have been moved or deleted, as well as adding breadcrumbs to help users navigate your site.

If you’re not familiar with all of these things, then it might be a good idea to hire an expert who can help you identify and fix any potential issues. Having a technically sound website is essential if you want to achieve better rankings and improved traffic volumes.

8. Target topics with search traffic potential

One of the best ways to generate more website traffic is by targeting topics that have search traffic potential.

This means that you want to find keywords and phrases that have a high volume of monthly searches but aren’t too competitive to rank for.

Once you’ve identified these keywords, you can then create content around them that will help you attract organic traffic from people who are looking for information related to those specific topics.

You can use tools like Google’s Keyword Planner and SEMrush’s Keyword Difficulty Tool to help you find the right keywords to target.

Remember, it takes time and effort to rank for high-volume keywords, but if you’re able to do so, the results can be well worth it.

9. Use Social Media to Promote Your Content

Social media is a great way to promote your content and help you reach a larger audience.

When you share links to your blog posts or other website content on social media, you can expect to see an increase in traffic volume as people click through to read the article.

In addition, using social media will help improve your brand’s visibility online and create more awareness for your business overall.

There are many different social media platforms that you can use, so choose the ones that best align with your target audience and goals. Be sure to post regularly and use relevant hashtags whenever possible in order to get the most out of each post.

10. Incorporate Video into Your Content Strategy

Using video is a great way to attract more website traffic.

Not only does it allow you to connect with your audience on another level, but it also provides additional value that allows users to learn about topics in detail.

If you’re looking for ways to improve SEO rankings and increase organic search engine results, then using videos might be the perfect solution for you. Google loves fresh content including images or videos because they are able to easily process what’s being shown online at any given moment.

So make sure that whatever type of content you produce aligns with your brand as well as helps answer common questions people may have regarding products or services offered by your business such as how-to tutorials, testimonials from customers who’ve used those products or services, or even behind-the-scenes footage of what happens during the day-to-day operations at your company.

11. Optimize Your Free Google Business Profile

If you run a local business, then having a Google Business profile is essential to maximizing your rankings and website traffic.

This includes ensuring that the basic information such as hours of operation, phone number, etc. are all correct and up-to-date.

You’ll also want to be sure that you’ve claimed or created listings for any physical address associated with your company so users can easily find them in search results when they’re looking online for local businesses like yours.

Whenever possible, always include high-quality images within these profiles because it will help increase their visibility on maps and social media sites which ultimately helps drive more organic traffic from people who use those platforms regularly while searching for places nearby.

12. Guest Blogging

Guest blogging is another powerful method to help grow your website’s traffic.

By writing articles for other blogs, you’ll be able to get in front of their audiences who are already interested in the topics that you write about which will ultimately result in a greater number of visitors back to your own site.

Of course, this also gives you an opportunity to link back from these guest posts and drive more targeted traffic directly towards pages on your site where they can learn even more information related specifically to products or services available through your business such as e-books, webinars, etc.

In addition, many times when people read outside content written by industry experts they’re looking for ways that they might benefit from learning more about what that person has to offer.

13. Write an E-Book and Distribute it for Free Online

Writing e-books is another great way to generate more website traffic because you can distribute them online with links back towards your site where they’ll be able to download this content directly from you at no cost whatsoever.

Many people are willing to opt-in if the value of what’s being offered outweighs any perceived costs associated with sharing their information such as name, email address, or other personal data which will ultimately help increase visitor numbers on your own website over time by allowing you to build up a list of interested prospects who want to access these resources.

The important part is that you produce quality content which people will find useful, informative, and worth their time to download and access.

14. Start Email Marketing

Email marketing is one of the most effective ways to increase traffic back towards your website because you can provide relevant content directly to people who are already interested in learning more about what you have to offer.

This is why it’s essential to create at least one list where you can segment your contacts based on the type of content that they’re interested in receiving which will help you better serve their needs.

You may even want to consider running a blog contest or giveaway as an incentive for people who opt-in because this could lead directly back towards building more leads and website traffic over time.

In many cases, email marketing campaigns remain active for extended periods such as weeks, months, or longer giving them plenty of opportunities to build up momentum if properly executed using techniques such as social sharing buttons above each post so subscribers can easily spread these messages across all of their personal accounts online including Facebook and Twitter pages where friends and family members might see them and want to learn more as well.

15. Use Landing Pages

Landing pages are a fantastic way to increase website traffic because they’re specifically designed with one goal in mind which is to get visitors for the service, location or terms you have chosen.

This means that you can focus all of your attention on creating a page that is visually appealing and easy to navigate while also providing compelling reasons for people to stay longer and learn more about what it is that you have to offer.

Since landing pages are standalone pages, they’re great for promoting specific offers such as free trials, e-books, webinars, etc. which will help increase conversion rates over time because people are much more likely to take action if the value proposition is clear and straightforward.

Landing pages should be used in conjunction with email marketing campaigns as well as other online advertising efforts so you can generate even more website traffic by pointing people towards these highly targeted resources.

Make sure that the overall design of your landing pages is consistent with the overall branding of your website and that all of the text is easy to read so people can understand what it is you’re trying to communicate within seconds of landing on the page.

16. Target Long-Tail Keywords

When it comes to targeting long-tail keywords, you’re essentially looking for phrases that are more specific and less common than the ones that you would normally focus on.

This is because long-tail keywords tend to have a lower search volume but they also convert at a much higher rate which makes them a great option for any business trying to increase website traffic without having to invest too much in terms of time or money.

The key is to use keyword research tools like Google’s AdWords Keyword Planner Tool or SEMrush which will help you find relevant long-tail keywords that your target audience might be using when searching for information online.

Once you have a list of long-tail keywords, you can start creating content around these topics and using them as the foundation for your SEO efforts which will help improve your website’s visibility over time.

17. Work on Increasing Your Website’s Backlinks

One of the best ways to improve your website’s visibility and increase website traffic is to work on increasing the number of backlinks that you have from other websites.

This means that you’ll need to start developing relationships with other bloggers and online content publishers so you can exchange links with them which will help improve your site’s ranking within search engine results pages (SERPs).

In addition, backlinks are a great way to generate referral traffic because people who click through from these external sources are much more likely to stick around and explore what it is that your website has to offer.

Make sure that all of the links pointing back towards your website are high quality and relevant otherwise they could actually hurt your SEO efforts instead of helping them.

18. Answer Questions on Quora

Quora is a great place to find high-quality content ideas for your blog as well as potential backlinks from other websites.

But that’s not all; Quora can also be used to increase website traffic by answering questions on relevant topics and inserting links to your website whenever it makes sense.

Since Quora attracts so much traffic from people who are actively looking for information, this can be a great way to get in front of more potential customers and introduce them to what it is that you have to offer.

Make sure that you only answer questions that are relevant to your niche and avoid spamming users with links to your website otherwise you’ll quickly lose credibility and damage your reputation.

19. Create and Share High-Quality Infographics

Infographics are great for increasing your website’s visibility because they tend to be more engaging than normal text-based content.

When you create an infographic, it allows you to provide valuable information in a format that people can easily digest and share with others which will help improve the overall reach of your site over time.

It has been proven that infographics are shared on social media networks like Facebook at much higher rates compared to any other type of visual content so this is definitely something worth exploring if you’re looking for new ways to increase traffic without having to spend too much money or invest tons of hours into creating custom images manually.

The key thing here is not only sharing these graphics on different platforms but also driving relevant links back towards your website so people can learn more about what it is that you have to offer.

20. Host a Contest or Giveaway on Your Website

Hosting a contest or giveaway on your website is a great way to increase traffic and generate leads at the same time.

People love contests and giveaways because they provide an opportunity to win something for free, and this excitement often translates into increased visits to your site as well.

Just make sure that whatever you’re giving away is related to your niche otherwise you’ll attract the wrong type of visitors who might not be interested in what it is that you have to offer.

Another thing worth considering is using social media platforms like Facebook and to promote your contest or giveaway since this will help you reach a much larger audience and get more people involved.

Final Thoughts

Improving your website’s traffic can be a daunting task, but if you use the right methods, it can be done relatively easily.

By following the tips in this article, you should see an increase in visitors to your site as well as better rankings in search engine results pages.

Make sure to test and measure how each change affects your website so that you can continue improving your traffic levels over time. Thank you for reading!

Contact Us

Recent Articles

View All