By Quinn Caesar
Your company needs a social media presence. There are no ifs, ands, or buts, when it comes to this matter. The scale of your company does not come into play at all. Whether it be a small mom-and-pop shop or a nationwide company, social media is an essential part of running a successful business in 2021. You might be wondering why this is so important. This is important because it can be one of a company’s most powerful tools when it comes to marketing their business.
The latest figures show that there are currently 3.8 billion users who engage in social media users worldwide. This number is only increasing as time goes on as well.
Social media is a key tool that many companies can, but don’t utilize to help reach a specific target market. Having a strong social media presence creates a sense of community within your company, which in return ensures comfort to current or potential customers. Along with this, social media acts as an excellent platform to showcase what your company has to offer. When somebody is researching a specific company, they often take a look at the company’s various social media platforms before looking any further. This tends to happen because users like to see how a company carries themselves and interacts with their following.
Despite this information, having a website and social media presence can only do so much if your company isn’t persistent in showing what you have to offer and focusing on attention to detail. The concept of being and staying active is certainly a step your company doesn’t want to miss when it comes to improving your online presence.
Potential and current customers love the feeling of a personal connection when it comes to shopping with a certain company. Because of this, it is a must to engage with followers on social media. This could consist of a retweet on Twitter, a reply back to a comment on Instagram, or simply a thumbs up reply to a comment on Facebook. Showing that you care and taking the time to engage with your audience goes a long way.
Social Media Statistics to Take Into Consideration
- People spend an average of 3 hours a day on social networks and messaging apps
- 54% of people browsing the internet use social media to research products and companies
- 91% of all social media users access social media platforms via mobile devices
- Facebook, YouTube, Instagram, TikTok and Snapchat are some of the most used social media platforms in 2021 (statista.com)
When it comes to creating content, the opportunities are endless. Content is considered any form of pictures, videos, blogs, and much more. The more content that your company creates increases the possibility of your company being discovered. It is important to do some research to decide what your target market is and where you want to show up online to reach them. Doing this allows you to easily introduce your company and build a personality behind your brand. Along with this, you’re going to want to find a nice median when it comes to quality versus quantity.
Nobody wants to have their feed oversaturated with poorly executed content that doesn’t do your company justice. Instead, develop a posting schedule that works well for you and put a lot of effort into perfecting the content that you plan on sending out. Some tips relating to content creation and organizing a posting schedule can be found below.
Categorize Your Content
Separating your content into specific categories and genres helps tremendously in content creation. Doing this helps eliminate any clutter when it comes to ideas or concepts your company may have archived. Promotion, events, announcements, tips, conversation starters, blog posts, or quotes are all good category ideas.
Decide what day and time work best for maximum engagement. Most social media platforms offer free tools to analyze what time of the day on a given day your followers are engaging the most. Use this information to execute proper posting times to get the most out of your hard work.
Keep Your Followers Updated
If you’re staying on top of your content creation, you know what’s going to be posted before your followers do. Posting an update for your followers at the beginning of the month provides them with some insight into what’s to come in the near future. Following this concept will hold your company accountable for posting said content.
Trial and Error
Finding the perfect posting times isn’t the easiest thing to do and it usually takes some time to perfect. It is recommended to test different posting times and days until you understand the algorithm of that platform your company is using. After performing some tests in regards to posting times, review your data and move forward accordingly.
When trying to increase your online presence, the end goal of course is to be seen by potential customers. If you don’t already have a massive online following or community behind your company this can be difficult. One way to help with this is by finding a community that partakes in what your company has to offer. If your company is active within that community and providing some value, users will notice this and be more apt to engage with you.
For example, if your company is focusing on the buying and selling of trading cards, it might be smart to join a subreddit or Facebook group and actively participate in discussions relating to trading cards. Stepping out of your comfort zone and reaching out to people within niche communities can ultimately lead to an increase in your reach and network of potential customers.
Pay-per-click ads, also known as PPC ads are an internet advertising model used to drive traffic to websites.
If your company is struggling to meet the numbers that you wish to achieve, trying out a couple of paid ads might be a good idea. This method of boosting online presence is relatively easy and oftentimes yields positive results. Pay-per-click ads, also known as PPC ads are an internet advertising model used to drive traffic to websites.
PPC ads can put you on the first page for a given search term within a day. An advertiser in return pays a publisher when the ad is clicked. Google reports that search ads can boost brand awareness by as much as 80 percent, making consumers more likely to remember your brand. Sometimes you have to spend money to make money and in this case, this tagline applies to paid ads.