Designing a Website with a Strong Call to Action

Written by

Shane Castegnaro

Published on

Designing a Website with a Strong Call to Action

As a business owner, one of your primary goals with your website is likely to generate leads and conversions. To do this, you need to design a site that helps visitors take the desired action. In this blog post, we’ll share some tips on how to design a website with a strong CTA (call to action). By following these best practices, you can increase the chances that visitors will take the steps you want them to take on your site. So let’s get started!

Define what you want your website’s call to action to be

A conversion-minded call to action is an essential part of any effective website. It should clearly tell visitors what the desired outcome is. The action should also be easy to understand and simple to complete, encouraging prospective customers or subscribers to take the next step.

For our website, we want our call to action to be specific and result-oriented – “Schedule a Meeting” is a great example that invites customer engagement and shows we care about their needs. A compelling CTA removes conversion roadblocks, motivating users towards that desired conversion goal, so it’s an important factor for website success.

Create a strong headline that will grab attention and make people want to read more

It’s no secret that a headline can make or break how successful your writing is. A compelling and attention-grabbing headline is essential to pique the reader’s interest and make them want to learn more. Crafting a strong, powerful headline that helps build intrigue around whatever you’re writing about can be daunting, but with a little planning, it doesn’t have to be.

With the right combination of keywords and creative phrasing, an effective headline is easier than you might think. Knowing what makes a great headline not only increases your success but also demonstrates to readers that you are knowledgeable about your topic and passionate about educating them further.

Use Images to Add Visual Interest

Use images, videos, or infographics to break up text and add visual interest

Content marketing is an effective strategy for reaching and engaging audiences. To make content more appealing, make sure to incorporate visuals such as images, videos, and infographics. These visuals can briefly break up text blocks and provide more visual interest than simply reading words on a page.

Additionally, when used strategically, visuals are known to increase content engagement and even offer information more efficiently than standard text by providing viewers with easy-to-interpret content that quickly conveys a message. Therefore, you should consider regularly incorporating images, videos, and infographics with standardized texts into your content marketing strategy.

Write persuasive copy that speaks directly to your target audience and tells them why they should take the desired action

If you’re looking to engage your target audience and make them take action, persuasive copywriting could be the ideal solution. Craft carefully written words that directly speak to your audience and infuse your message with a clear purpose. Provide reasons why they should take your desired action and convince them that this is the best decision for them.

Show how their life could be improved with your product or service. Showcase its usefulness in a captivating way that leads to positive results for everyone involved – yourself and those you are targeting. With compelling persuasive copy, you can get the most out of your target audience and see amazing outcomes!

Include a prominent button or link so visitors can easily find and click on your CTA

Having a prominent call to action button or link can significantly increase conversions on your website. A strong and visible call to action stands out in the design, so visitors know exactly what step you’d like them to take. Include an engaging headline along with the button or link since it will draw attention and help increase click-through rates.

Website Design Conversion

Customizing colors, font, and sizing of your call to action can also drive users to interact with the desired option. Lastly, be sure to position it in a section that is easy for your visitors to find – such as towards the top or bottom of your page. Don’t forget that when designing a webpage, including prominent and eye-catching calls to action will give your site an extra edge.

Make sure your website is mobile-friendly so people can take action even when they’re on the go

It’s never been more important than now to ensure your website or app is mobile-responsive. With mobile devices becoming ubiquitous, allowing people to access the internet wherever they go, having a mobile-friendly version of your website or app is key to user experience. Studies show that people are 66% more likely to take action when they come across mobile-friendly sites. So even if your content won’t be consumed exclusively by mobile users, it’s still in your best interest to make sure mobile users have an easy time accessing it and can take the necessary steps you want them to take whenever and wherever.


Creating a website that encourages visitors to take the desired action is essential in today’s competitive digital landscape. When crafting your website’s call to action, define what you want people to do specifically and create an attention-grabbing headline to draw them in. Use images, videos, or infographics to break up text and give it visual appeal. Write persuasive copy with clear messaging that speaks directly to your target audience, telling them why they should take the desired action. Place a prominent button or link easily accessible so visitors can quickly take action.

Finally, make sure that the website is mobile-friendly so no matter where people go they can act on their impulses. Going through these steps will help ensure that ROI goals are met while cultivating deeper relationships with customers. Need help with your digital marketing strategy? Schedule a meeting today!

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